Wednesday, November 21, 2012

Samsung's Big.Little ARM chip

Samsung makes ARM processors called "Exyonos" that powers  Google's new Chromebook, the Nexus 10 tablet and even Mont-Blanc's upcoming supercomputer!

Big.LITTLE pairs the high horsepower Cortex-A15 MPCore with the ultra-efficient Cortex-A7 processor – allowing mobile devices to automatically select the right processor for the right task based on performance requirements.  Big.LITTLE's one half is a quad-core, 1.8GHz ARM Cortex-A15 that will do all the heavy lifting, while the other is a quad 1.2GHz Cortex-A7 that takes over in quieter moments.

Given Samsung's huge manufacturing muscle and its product portfolio: Camera's, Cell Phone, Tablets, PCs, TV,  etc, It makes sense for Samsung to enter into the big league of 64-bit server markets – better still Samsung can create big time game changer in consumer product space with a 64 bit processor.

I can imagine Samsung developing 25M+ pixel cameras which connect directly to web via 3G/LTE, or develop a cell phone sized servers or convert the TV into an entertainment cloud server etc. The potential for new product innovation with this 64-bit compute power is immense!

Given the pace of new product introduction at Samsung – I am sure that Samsung has a slew of products that can use the Big.little processor in ways that was never thought of before. For example, a cell phone with a video projector built into it – where the projector & video streaming works when the device is plugged in etc.

Competitors like Apple, Nokia, HP, Dell, and even Intel will have to take notice of this development and try to match or beat Samsung in this interesting innovation race.

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