Marketing
- Branding of Semiconductors
- Successful Online Branding
- Fighting Commoditization of Brands
- Branding on Internet
- Does 4Ps apply to semiconductors?
- Building a Business Intelligence System
- Differentiation by Direct response marketing
- E-Mail Marketing for High Tech Companies
- Online services Marketing
- White Papers Make a Great Marketing Collateral
- Build a Multilingual Web Site to cater to your Global Customers
- Are White Papers Just for Technical Marketers?
- Self Service Technologies - Enable customers to provide their own service
- Giving Customer Quotations over Internet
- Web Marketing with Google
- Marketing - Position before you communicate
- Unappointed Brand Ambassadors
- Search Engine Marketing
- Five Guidelines for staying on top of mind of your customer
- Why Build a Global Website
- Effective e-mail Marketing
- Branding on a tight budget
- Marketing - Developing Market Intelligence
- External Product Positioning - Need for Clarity
- Developing a Brand Position
- Selecting a specific brand position
- Define your Brand and determine its value
- Brand Management
- Market Research in services marketing
- Chosing a Value Position for a Brand
- Making the best use of Market Research
- Marketing - Build a distinct brand with Product Differentiation
- Web marketing using RSS
- Communicate a Rock-Solid Brand Identity
- Measuring Marketing Effectiveness
- Branding Mistakes - Having a "Me-Too" Brand Name
- Self Service Technologies and Customer Satisfaction
- Pareto Principle in Marketing
- Advantages of Niche Positioning
- The Art of Naming a Brand
- Importance of Search Engine Marketing
Sales
- Shorten your Sales Cycle through Web
- Sales - Its all about Money
- Hosting successful Seminars
- Sales - Knowledge is strength
- Marketing & Sales Funnel
- Sales - Know thy customer
- Selling enterprise Software
- Consultative Selling - Way to sell Enterprise Software
- Make a successful sales presentation Part-1
- Make a successful sales presentation. Part-II
- Customer Relationship Management & Sales
People Management
- Retaining People in Technical Jobs
- Retention of top managers
- Use Marketing to Hire and Retain Talent
- Should your company have a corporate Blog
- People Capability Maturity Model and Organizational Capability
- PCMM & Creating a learning culture
- Women's day: A brief history and Implication to firms
- Leadership & Diversity
- Why have International work experience?
- Branding to Attract Talent
- Principles of Change Management
- Employee-Employer Power Dynamics in Negotiations
- Promoting Organizational Change Through Communication
- Hiring in high-tech firm: Build Vs Buying Talent
- Global Manager
Others
- Understanding Financial Value Creation
- Build a Multilingual Web Site to cater to your Global Customers
- Virtual Scale - Alliances for Leverage
- Cutting Edge R&D in India
- Management Speak - Vocabulary
- When it is better not to have a corporate Blog
- What is a Whole Product
- Books I recommend
- Economics of Structured ASICs and Standard Cell ASICs
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