1. Fraud Detection
Artificial intelligence tools improve defense against fraudsters and allowing banks to increase efficiency, reduce headcount in compliance and provide a better customer experience.
For example, if a huge transaction is initiated from an account with an history of minimal transactions – AI can shop the transactions until it is verified by a human.
2. Chatbots
Intelligent chatbots can engage users and improve customer service. AI chatbot brings a human touch, have human voice nuances and even understand the context of the conversation.
Recently Google demonstrated its AI chatbot that could make table reservation at a restaurant.
3. Marketing & Support
AI tools have the ability to analyze past behavior to optimize future campaign. By learning from prospect’s past behavior, AI tools automatically select & place ads or collateral for digital marketing. This helps craft directed marketing campaigns
Also see: https://www.techaspect.com/the-ai-revolution-marketing-automation-ebook-techaspect/
4. Risk Management
Real time transactions data analysis when used with AI tools can identify potential risks in offering credit. Today, banks have access to lots of transactional data – via open banking, and this data needs to be analyzed to understand micro activities and access the behavior of parties to correctly identify risks. Say for example, if the customer has borrowed money from a large number of other banks in recent times.
5. Algorithmic Trading
AI takes data analytics to the next level. Getting real time market data/news from live feeds such as Thomson Reuters Enterprise Platform, Bloomberg Terminal etc., and AI tools can use this information to understand investor sentiments and take real-time decisions on trading. This eliminates the time gap between insights & action.
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