Data Analytics for Competitive Advantage

Data Analytics is touted as 'THE" tool for competitive advantage.

In this article, I have done a break down of data analytics into its three main components and further listed down various activities that are done in each category.

Three Main Components of Data Analytics

1. Data Management
2. Standard Analytics
3. Advanced Analytics

Data Management

Data Management forms the foundation of data analytics.  About 80% of efforts & costs are incurred in data management functions. The world of data management is vast and complex, it consists of several activities that needs to be done:

1. Data Architecture
2. Data Governance
3. Data Development
4. Data Security
4. Master Data Management
5. Metadata Management
6. Data Quality Management
7. Document & Content Management
8. Database & Data warehousing Operations

Standard Analytics

Standard Analytics is what most businesses have been doing for a long time now. Standard business reporting, Alerts etc., There are several standard analytics functions that business needs for day-to-day activities.

1. Standard Reporting

2. Ad hoc queries

3. Data filtering

4. Alerts

5. Clustering

6. Trend Forecasting

7. Statistical Analysis

Advanced Analytics

Advanced Analytics is what getting all the attention. Big data & analytics using modern algorithms such as Map Reduce. In addition to big data, Advanced analytics includes newer technologies such as AI, ML, RPA etc.

1. Predictive Analytics

2. Prescriptive Techniques

3. Operations Optimization 

4. Simulation Modelling 

5. Machine Learning

6. Artificial Intelligence

7. Robotic Process Automation

8. Deep Learning

Closing Thoughts 

It often assumed that advanced analytics gives competitive advantage. While this statement is TRUE, the foundation of business analytics is in data management and basic analytics - without which advanced analytics will not provide the desired competitive advantages.

One must also note that the level of complexity, costs, and efforts increase exponentially as one moves to advanced analytics. New investments are needed in terms of newer IT infrastructure, software tools, people skills and talent. So companies must be ready to invest to get competitive advantage.